The Mother Road

Hayley Eichenbaum

May 04 to May 21 | Wed – Sun 11 a.m. – 7 p.m.

Neon signs and gas stations, palm trees and pastel pink sunsets: The Mother Road by Hayley Eichenbaum is the fifth exhibition of the SuperNatural cycle – organized by Irene Alison for Rifugio Digitale – an acid trip in an American dream.

Le opere fotografiche sono acquistabili in due formati sul sito di Forma Edizioni al seguente link: SHOP OPERE

È possibile acquistare gli NFT(s) di alcuni video selezionati dall’artista sul sito di Knownorigin:  SHOP NFTS

Cover: © Hayley Eichenbaum. The Mother Road.

In the images that make up this exhibition– curated by Irene Alison and Paolo Cagnacci – shown at Rifugio Digitale, Hayley Eichenbaum combines natural and artificial, true and false, with seductive ambiguity, transforming the reality of the archetype that feeds every fantasy about America: from the science fictions movies of the Sixties to the great American melodramas of the Fifties, and the literary epics on the road. Travelling back and forth countless times on legendary Route 66 – and sharing her photos with the many followers of her Instagram account @inter_disciplinary – the American visual artist (whose training ranges from 3D graphics to sculpture, passing through performance art) has constructed a story made of geometric patterns and colors, a declaration of her love for the road that, more than any other, characterizes the history and identity of America. Cleaning her scenes of any extraneous noise, in timeless settings, her pictures project an aura of mystery on minimalist architecture. Eichenbaum makes the ordinary surreal, offering us the technical redepiction of the frontier myth.

Hayley Eichenbaum


Hayley Eichenbaum is an interdisciplinary artist and director who works between San Francisco and Los Angeles, CA. Her early performative and kinetic work analyzes society’s expectations of women throughout the Western world, in particular how women are supposed to care about and preserve their looks. Her current digital photography work expands on the concept of appearance. Here the focus shifts to buildings and the built landscape, with particular attention to what remains of the American Southwest, where a fine façade becomes crucial to society’s very survival.



The NFTS of the videos on display can be purchased on the platform KnownOrigin at the following link: SHOP NFTS

The photographic work can be purchased on the Forma Edizioni website at the following link: SHOP OPERAS

© Hayley Eichenbaum. The Mother Road.


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