Neon signs and gas stations, palm trees and pastel pink sunsets: The Mother Road by Hayley Eichenbaum is the fifth exhibition of the SuperNatural cycle – organized by Irene Alison for Rifugio Digitale – a acid trip in an American dream.
In the images that make up this exhibition– curated by Irene Alison and Paolo Cagnacci – shown at Rifugio Digitale, Hayley Eichenbaum combines natural and artificial, true and false, with seductive ambiguity, transforming the reality of the archetype that feeds our every fantasy about America: from the science fictions movies of the Sixties to the great American melodramas of the Fifties, and the literary epics on the road.
Travelling back and forth countless times on legendary Route66 – and sharing her photos with the many followers of her Instagram account @inter_disciplinary – the American visual artist (whose training ranges from 3D graphics to sculpture, passing through performance art) has constructed a story made of geometric patterns and colors, a declaration of her love for the road that, more than any other, characterizes the history and identity of America. Cleaning her scenes of any extraneous noise, in timeless settings, her pictures project an aura of mystery on minimalist architecture. Eichenbaum makes the ordinary surreal, offering us the technical redepiction of the frontier myth.
Cover: © Hayley Eichenbaum. The Mother Road.