VIA DELLA FORNACE 41 50125 FIRENZE
Is an interdisciplinary artist and director who works between San Francisco and Los Angeles, CA. Her early performative and kinetic work analyzes society’s expectations of women throughout the Western world, in particular how women are supposed to care about and preserve their looks. Her current digital photography work expands on the concept of appearance. Here the focus shifts to buildings and the built landscape, with particular attention to what remains of the American Southwest, where a fi ne façade becomes crucial to society’s very survival.
The Mother Road
04.05 – 21.05.2023
Neon signs and gas stations, palm trees and pastel-pink sunsets: Hayley Eichenbaum’s The Mother Road is a journey through an acid-tinged American dream.
In these images, the natural blends with the artificial, the real with the fake, in a seductively ambiguous way, transforming reality into the archetype that feeds all our fantasies about America, from 1960s sci-fi films to 1950s American melodramas, all the way to the great on-the-road literary epics.
By traveling the legendary Route 66 countless times, the American visual artist has crafted a narrative of geometry and color that serves as… a love letter to the road that, more than any other, has shaped American history and identity. By clearing the frame of all noise, carving out timeless scenarios, and casting an aura of mystery over minimalist architecture, Eichenbaum has transformed the ordinary into the surreal, offering us her technicolor reinterpretation of the frontier myth. 
