Promoting Committee for the Establishment of Maggie’s Italy
It is an Italian foundation currently being established, inspired by the British organisation Maggie’s, with the aim of supporting people affected by cancer and promoting the creation of centres characterised by high-quality architecture. By involving Italian companies, the Committee aims to turn this project into reality, rediscovering the value of beauty in healthcare environments.
Maggie’s
It is a British charity that helps people live with cancer by providing psychological through centres designed around the principle that architecture is a form of care. The first centre, Maggie’s Edinburgh, opened in 1996, following an initiative by Maggie Keswick and her husband Charles Jencks, after Maggie was diagnosed with cancer in 1994. After her death in 1995, Charles Jencks, Marcia Blackenham and Laura Lee continued the project, expanding it first across Scotland, England and Wales, and later internationally. Today, Maggie’s has 31 centres, 27 in Great Britain and 4 abroad, in Hong Kong, Tokyo, Barcelona and the Netherlands, with the aim of continuing its expansion across the United Kingdom and Europe.
Maggie’s Centre: The Therapeutic Power of Architecture
28.11.2026 – 09.01.2027
Opening – November 28
5.00 PM: Press preview, RSVP required by writing to info@rifugiodigitale.it
6.00 PM: Public opening
The project aims to introduce Italian audiences to the unique world of Maggie’s, a British charitable organisation celebrating its thirtieth anniversary in 2026.
The exhibition explores the people-centred architecture of Maggie’s Centres, open and welcoming spaces where architecture becomes a form of care for the mind, helping the body to respond to illness. The exhibition presents images of the centres, exclusive interviews with architects and people impacted by cancer, who share how… these spaces offer support throughout their treatment journey, fostering a more active and informed approach to living with the disease.